Apparently there’s these strange billboards around New York with just these bits of text on them:

THE ALGORITHM CONSTANTLY FINDS JESUS
THE ALGORITHM KILLED JEEVES
THE ALGORITHM IS BANNED IN CHINA
THE ALGORITHM IS FROM JERSEY

Supposedly it is some kind of viral marketing campaign for a search engine, most likely Ask.com, but they seemed to not take into account the fact that it’s so cryptic, for anyone to figure out what it’s about, they would have to turn to the internet to find it. If you google any of them, the most things that come up are just other bloggers talking about it, so the ads really aren’t getting them anywhere. Instead a coalition of xkcd readers band together to blog the one-liners and link them to xkcd in an effort to drive it to the top of google results, because anyone curious enough to remember it, take it to a computer, and google any of these is probably the type to like xkcd anyway.
Or maybe xkcd could even end up with the credit for it in the end. Who knows?